Nestled between Dubai Media City and Dubai Internet City, the two centers for design, media and technology in the region, the American University in Dubai is the perfect venue for this event. The Visual Communication Department at AUD has also established itself as one of the leading centers in the region for typography, design, advertising and photography. Dubai, home to a large number of skilled calligraphers and thriving design agencies, provides a perfect infrastructure for holding such an event as it has become a hub of fast growing businesses, communication and technology.